8 Ways AI Customer Support Assistants Can Help Your Business

Think customer support assistants are just there to assist your customers? Think again.


Beyond helping your customers, these increasingly popular AI-powered assistants or conversational AI platforms can help your business in a number of ways, from decreasing your expenses to upping your sales.


So, if you’re still having doubts about the need for integrating AI tools into your operations, here are 8 practical things a cutting-edge virtual assistant can do for your business.


Improve Customer Retention

Let’s get the obvious one out of the way. The main purpose of AI assistants is to provide better support experiences to your customers, and they are exceptionally good at it. There is a reason why such automation solutions are becoming more and more ubiquitous among customer-centric businesses, and it’s pretty straightforward: better customer support means higher customer loyalty, improved retention rates, less business lost due to support failures, and ultimately, a healthier bottom line.


Enhance Brand Reputation

The better your customer support, the better your brand image. While the majority of businesses engage in costly reputation-building efforts to position themselves as a people-first company that prioritizes customers over profits, the true customer-centric brands know that the best way to do this is to actually provide good customer care. So, next time a new brand awareness or CSR initiative comes across your desk (or rather, your screen), ask yourself whether its goal could be better (and cheaper!) accomplished by improving your customer support. 


In addition to enhancing your brand image through improved customer support, leveraging cutting-edge AI technologies in customer support can position your business as an innovative and forward-thinking brand, helping you better connect with young tech-savvy customers.


Improve Employee Satisfaction

While AI virtual assistants can automate a multitude of tasks and processes, virtual assistant chatbots are not here to replace your human agents. Instead, they can help your agents focus on more valuable and creative aspects of their jobs.


By taking care of routine, repetitive tasks, AI assistants can not only reduce employee stress and frustration, but also give them the time and energy to concentrate on tasks that require critical thinking, problem-solving, and creativity, leading to a boost in team morale and overall productivity. As a result - more employee satisfaction and less turnover.


Provide Valuable Insights

Data-related capabilities are perhaps the most underappreciated benefits of AI-powered assistants. AI assistants don't just gather data; they extract actionable insights that empower better decision-making across your organization.


By automatically storing and analyzing a wealth of customer interactions and feedback, these solutions can help you uncover essential insights into pain points, market trends, and opportunities that may have otherwise gone unnoticed. So yes, virtual assistant chatbots aren’t just about handling inquiries efficiently; they are also about leveraging data to continuously improve your products, services, and customer relationships.


Broaden Your Customer Base

Advanced AI customer support assistants like Hoory can effectively communicate with customers in more than 200 languages. By breaking down linguistic barriers through state-of-the-art language capabilities, these tools allow your business to attract new customer groups and expand into new markets.


Beyond language accessibility, AI assistants can also navigate cultural nuances, ensuring your messages and solutions resonate with a diverse audience.


Additionally, by providing support in customers' preferred languages, you not only demonstrate a commitment to their needs but also gain a competitive edge, as customers are more likely to choose a business that accommodates their linguistic preferences.


Scale Your Business

The scalability offered by AI customer support assistants is a strategic advantage that can't be overstated. As your business grows, AI can seamlessly manage the increasing volume of routine inquiries without the need for large-scale human workforce expansions. This not only controls operational costs but also ensures consistent service quality, regardless of demand fluctuations. 


In addition to their cost-effectiveness, AI solutions are highly adaptable, making them ideal for handling shifts in customer service automation. Whether your business experiences seasonal spikes in customer inquiries or consistent growth, AI can flexibly accommodate these changes. It's a scalable and future-proof solution that allows you to focus on strategic aspects of your business while ensuring that customer support remains efficient and responsive.


Cut Down Costs

If you’ve made it this far down the article, you already have some idea of the ways AI customer support assistants can help you reduce business costs.


First and foremost, they allow you to handle more customer queries without having to hire extra personnel.


Second, by boosting employee satisfaction, they help you avoid turnover-related costs (recruitment, training, onboarding, etc.).


Third, an AI-powered assistant is like a customer support agent and a data scientist in one, helping you save on additional data analysis costs.


Fourth, in contrast to human agents (that you would have to hire to handle support spikes), AI assistants do not require operational costs related to working space, utilities, technologies, etc.


Finally, by improving your customer retention rates, AI assistants help you avoid the biggest cost of all - the cost of losing a customer.


Boost Conversions

Incorporating AI customer support assistants into your business not only enhances customer interactions but also increases the chances of turning users and leads into paying customers. Their ability to offer highly personalized real-time product recommendations, address inquiries promptly, recover abandoned shopping carts through automated reminders and incentives and simplify the buying process contributes to a more efficient and conversion-friendly online environment.


Additionally, by analyzing user behavior and collecting feedback, AI helps optimize your conversion strategies and ensure a smoother and more engaging AI customer experience, ultimately driving higher conversion rates and revenue growth.


Final Words 

AI customer support assistants represent the future of customer service and business growth. Their ability to improve customer experiences, optimize operations, open up new markets, boost sales, and enhance your brand's reputation is unmatched in effectiveness and cost-efficiency. So, why not let AI be your 'supporting' actor in the success story of your business?