How to Launch on Product Hunt: Proven Techniques for a Successful SaaS Rollout

Launching on Product Hunt (PH) isn't just about posting and hoping for the best—it's a team effort that requires careful planning and execution. Our journey on Product Hunt with Hoory AI has been truly impressive, and we're thrilled to share our top tips for success!

Hoory AI has achieved remarkable success, securing three top titles on Product Hunt! We were honored to be recognized as the 1st SaaS product of the week, as well as the 2nd AI product of the week and the 2nd product of the week overall. Within just 19 hours, we welcomed over 2000 new users, generated numerous leads, and much more.

Now, let's dive into how to launch a product effectively on Product Hunt. It's not just about posting; it's about orchestrating a successful launch campaign that captivates the audience.


Key Points to Succeed on Product Hunt

  1. Understand Your Goals: First and foremost, understand why you're launching on PH now and set clear objectives. Whether it's gaining new users, generating leads, or increasing website traffic, knowing your goals is essential.

  2. Create a Comprehensive Checklist: We've decided to share our own checklist with you making it quicker and easier for you to get organized and focused. This comprehensive roadmap covers everything from pre-launch preparations to launch day activities and beyond, ensuring you stay organized and focused. Download the Checklist.

  3. Offer an Innovative Product: One of the crucial factors in our success was offering a truly revolutionary product. Make sure what you offer stands out and solves a real problem for your target audience.Our success hinges on offering solutions that stand out and address real needs. For instance, Hoory AI uses AI-driven sales pipelines that greatly improve lead nurturing, aligning well with the effective strategies needed on platforms like Product Hunt.

  4. Utilize Influential Channels: Try to use the power of large communities, Telegram channels, and social media groups to promote your launch. Creating anticipation and excitement greatly enhances your visibility.

  5. Ensure Clear Communication: Make sure the offer is clear, especially during the launch period. Users should know exactly what they're getting and why they should care.

  6. Engage with the Community: Create a profile and engage with other makers because being an active member of the PH community is essential to establishing credibility as a PH-qualified account.

  7. Embrace Teamwork: Remember that success on PH is a team effort. Share the workload with your team members and leverage their skills and connections.

  8. Be Consistently Vocal: Don't be afraid to speak up multiple times—before the launch, on the day of the launch, and throughout the week. Consistent communication keeps your product at the top of PH users' minds.


Step-by-step Guide

We have made a checklist covering everything from before the launch to post-launch activities. Let's go through each step one by one.




Before-Launch Rules

Pre-launch activities are crucial for ensuring success. Here, we'll share some essential strategies you must do before hitting that launch button!"

  • Community Connection: Before diving in, acquaint yourself with the Product Hunt community. Think of it as a preliminary investigation before the big day.

  • Active Engagement: Product Hunt isn't just a platform; it's a vibrant community. Engage, learn, and then launch.

  • Establish Presence: Join early, at least three months prior to launch. Participate actively by commenting, upvoting, and joining discussions.

  • Expand Network: Link your website and Twitter account to foster connections with potential partners and investors.

  • Learn from Success: Study past successful launches for valuable insights and strategies.

  • Community Insights: Understand the preferences of the Product Hunt community to tailor your approach effectively.




Launch Day

So, you've got your game plan ready, but when is the perfect time to hit that launch button? Let's unveil the secret.


Product Hunt operates on Pacific Standard Time, with the daily cycle kicking off at 12:01 am PST. Set your alarm and fire away at that moment to ensure your product gets maximum exposure throughout the day.


Thinking about launching on a weekend? Great choice! Although it might be quieter on the tech scene, your product can stand out and enjoy a 15% boost in visits. Perfect for smaller teams, side projects, or personal apps.


How to Make Your Grand Entrance?

 Here are some simple steps to follow when launching your product:


  • Submission: Log in to Product Hunt, hit "Submit," choose "New Product," and enter your product's URL.

  • URL: Direct your audience to your main product page, preferably your landing page or product download page.

  • Product Name: Keep it straightforward, just the product name. Save the fancy stuff for the tagline.

  • Tagline: Your product's elevator pitch is 60 characters. Make it catchy!

  • Additional Links: Include links to the App Store, Google Play, or Amazon, if applicable.

  • Topics: Select relevant categories to help the right audience find your product.

  • Description: A quick rundown of your product in 260 characters.

  • Thumbnail: Opt for a square image, preferably 240x240. Animated GIFs are a hit!

  • Gallery Image: Depending on your product, you might need a few or many. GIFs are welcome. Recommended size is 1270x760.

  • Video: Considering adding a video? More than half of Products of the Day since 2021 had videos. It's worth considering!

  • Maker: Your creators should shout out here.

  • Pricing: Choose from free, paid, or freemium plans.

  • Promo: Offering a promo code? Add it here.

  • Press: Ready for media coverage? Give Product Hunt your consent to share your contact details.

  • First Comment: Start the conversation with your own comment. 70% of top products had the maker's first comment.

  • Discussion: Guide your audience on the type of feedback you're seeking.

  • Claiming the Product Hub: After launching, secure your product's journey by requesting access to edit your Product Hub for updates.

  • Hit submit, and watch your product soar to new heights!

  • Responding to comments promptly: Take the time during lunch to engage with users on Product Hunt by answering their comments in a personalized manner. 




After-Launch Insights

 Congratulations on your launch! 


But this is just the beginning of an incredible journey for your product. Here are some crucial steps to keep the excitement going and conquer the tech world.


  • First of all, show some love to your supporters! It's time to keep the momentum rolling. The secret sauce? Follow up with them, show your appreciation, and share your results.

  • Remember, people invest in more than just products; they invest in people behind them. Reach out, express gratitude to your supporters, and let them know how much you appreciate their involvement.

  • Next up, nurture those leads! Engaging with potential customers is like a delicate dance. It often takes several interactions to seal the deal. So, keep at it. Persistence pays off.

  • And while you're at it, don't forget to sprinkle your product's links across social media platforms. It's all about spreading the word and keeping the buzz alive.



Final Phase: Analyzing Your Stats

Lights out, curtain down, applause faded. But your journey is far from over. It's time to dive into the numbers and see how your Product Hunt launch performed.


Every upvote, every comment, every mention, every click - they all tell a story. By piecing together these insights, you'll get a clearer picture of the final results of launching your product.


But here's the kicker: don't let one metric define your success. Launches aren't just about numbers; they're about the journey. Consider all the factors, adjust your strategy, and remember: it's a marathon, not a sprint. You've got this!


Be sure to grab your Product Hunt launch checklist in Google Sheets created by Hoory AI, which is crafted to guide you through every stage of the pre-launch, launch day, and post-launch process.


In summary, a strategic approach is key to launching on Product Hunt. Our experience with Hoory AI highlights the essential elements: clear goals, innovation, community involvement, and strong teamwork. Make sure to follow all the mentioned steps which will guarantee your success on Product Hunt. Wishing you great success with your Product Hunt launch!