The start of 2025 was charged with excitement and buzz with ICE returning once again, but this time in Barcelona. From January 20-22, the Fira Barcelona Gran Via stadium became the gathering point for over 50.000 trailblazers from across the globe, all coming together to discuss the future of the gaming industry during three days of nonstop networking and knowledge-sharing sessions.
As a leader in innovation, Hoory AI couldn't have missed out on this incredible opportunity. Our team of passionate marketers and sales professionals was a part of the events well, alongside the BetConstruct team. They made the most out of the three-day event by introducing Hoory AI and its robust AI-powered functionalities to fellow exhibitors and attendees.
Unsurprisingly, they returned with an impressive list of potential leads eager to explore the transformative power of Hoory AI. The vast majority of visitors were particularly drawn to Hoory AI's exceptional capability to integrate AI into gaming experiences. The versatile tools and functionalities Hoory AI offers serve as a powerful betting assistant, ensuring smooth and streamlined support for players in real time. This, in turn, results in more informed decisions and higher satisfaction rates among players.
About ICE
ICE is the biggest event for the gaming and gambling industry, bringing together professionals, innovators, and experts from all over the world. Held annually, this B2B exhibition focuses on everything from casino and sports betting to online gaming and payments.
With thousands of attendees and hundreds of brands, it’s the ideal place to learn about the latest trends, make connections, and discover new opportunities. ICE also promotes responsible gambling, ensuring a safe environment for all. Whether you're new to the industry or an established brand, ICE is where the future of gaming comes together.
